Digital Marketing Generalist II

Position Summary
The digital marketing generalist II is a well-rounded digital marketer with demonstrated expertise in multiple aspects of social media such as content creation (text, video, and graphics), analytics, reputation management and strategy. This role will collaborate with internal andexternal stakeholders to maximize Orlando Health’s awareness and reputation; positively influence customer, partner, and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Marketing, Sports Partnerships, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.

Essential Functions
• Creates text, video, graphics and/or image content to ensure a robust and responsive social media presence.
• Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content
creation, social media platforms and reporting tools.
• Responds quickly, capably, and appropriately in high-pressure situations.
• Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals.
• Uses analytics to understand customer demographics and help target content to best-performing channels.
• Monitors follower engagement and works with appropriate parties to respond.
• Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors.
• Brainstorms creative growth strategies through digital marketing.
• Works with Strategic Communications team to build holistic communication plans and content ecosystems.
• Has excellent copywriting, critical thinking, analytical and communication skills.
• Assists all relevant stakeholders in growing their understanding and utilization of social media and digital content to support strategic
goals and ROI.
• Extends knowledge to colleagues for education, inspiration, and strategic guidance.
• Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state
and local standards.
• Maintains compliance with all Orlando Health policies and procedures.

Other Related Functions
• Video skills, though not required, are a plus.
• Collaborates with various teams to ensure messaging consistency.
• Maintains strong organizational skills and ability to simultaneously execute a range of ongoing projects and one-off requests.
• Possesses professional presence and communication.
• Works collaboratively and with ease across various teams and levels within the organization.
• Other duties as assigned by leadership.

Education/Training
Bachelor’s degree in Communications, Journalism, Marketing or related field from an accredited college or university is preferred.

Experience
Four (4) years’ experience in digital / search marketing, display advertising or digital content marketing.
Experience utilizing CRM systems to launch and optimize campaigns is required.